What Optimization of your Website can do for You:

CTP’s Digital Strategy methodology turns stagnant, underperforming web sites into rock stars!  Here are the five areas, if planned and executed, can turn your web site into a profit generating machine:

• Objectives:
  Know your business objectives and then align your web objectives to help you reach your goals.
• Branding:
  Get your web site to be the best in your industry (specific to your geographic market). Ensure your messaging is as concise as possible.
• Traffic:
  It's not only about the search engines anymore. Google Local, Social Media, Newsletters, Blogs -- some may be right for you while others aren't. Find the right mix.
• Functionality:
  A brochure web site is no longer acceptable. Users require value. Offer value via content or some other form of functionality (i.e. calculators, forums, etc.).
• Analytics:
  What gets measured gets managed. If you measure the results of your web site, you're going to improve the results from your web site over time.